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Intercultural communication ...

Human communication is an essential, diverse and sometimes exhausting challenge. Those who communicate want to understand and be understood. A dialogue of individuals sharing a common language and similar cultural codes is already difficult, not to mention that of people from different cultural contexts, who experience traps and misunderstandings in their respective intercultural encounters. The term “culture” does not confine itself to nationality or ethnicity, but represents expressions, patterns of behavior and institutions, emerging due to imprinted norms and values of the society.

context has whole-heartedly made intercultural communication the core of its business activity. The aims of improved communication are for us encouraging and caring about long-lasting co-operation, empowering and developing individuals, groups and organizations, equal (trade) relations, acknowledging various forms of living, respecting and esteeming foreign people and cultures, and resolving culture-triggered conflicts in a peaceful and non-violent way.

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... and learning
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